LabelSwift Material Guide
Choose the Perfect Material for Your Custom Labels
Your product label isn’t just a piece of paper—it’s your brand identity, your first impression, and your best chance to stand out on the shelf. At LabelSwift, we offer a curated selection of high-performance materials designed to cover every use case—from premium candle labels to moisture-proof food packaging.
Choosing the right material depends on a few key factors:
Durability & environment (moisture, oils, heat, refrigeration, squeezing)
Look & feel (premium, rustic, natural, glossy, matte, transparent)
Application method (hand-applied, automated application, small or curved containers)
Sustainability (eco-friendly, recycled content, uncoated papers)
Below is a simple guide to our most popular materials. If you need help choosing the best match for your product, our team is here to help.
BOPP Film Labels (Plastic Labels)
Our most durable, most versatile material for modern packaging
BOPP (Biaxially Oriented Polypropylene) is the workhorse of the labeling world—and the most popular material we offer. It prints beautifully, resists moisture and abrasion, and holds up on nearly any container.
Perfect for:
Food & beverage
Health & beauty
Candles
Household & cleaning products
Products that get wet, squeezed, or handled often
Available in three finishes: white, clear, and metallic.
White BOPP (Permanent Adhesive)
Our go-to label for most products.
Bright white film for crisp, vibrant printing
Waterproof, oil-resistant, tear-resistant
Reliable adhesion on glass, plastic, metal, and more
If you’re unsure where to start—start here.
White BOPP (Tight-Mandrel Adhesive)
Designed for small or highly curved containers where regular adhesives struggle, such as:
Lip balm tubes
Test vials
Small dropper bottles
Wrap-around labels on narrow-diameter containers
Same look as regular white BOPP, but with extra “bite.”
White BOPP (Removable Adhesive)
Best for labels that need to peel away cleanly, including:
Retail stickers
Temporary promos
Reusable packaging
Smooth non-porous surfaces
Removes easier than standard permanent adhesives but still applies smoothly.
White BOPP (Clear PET Liner)
Same face material as our standard white BOPP, but with a PET film liner instead of a paper liner.
Ideal for high-speed or automated applicators
Stronger, smoother liner web
Required by some labeling machines
If your equipment specifies “PET liner only,” choose this option.
Clear BOPP (Permanent Adhesive)
For the iconic “no-label look.”
Transparent film disappears onto the container
The color of your bottle or product shows through
Ideal for cosmetics, beverages, natural products, and modern minimalist brands
We can also print white ink under selected areas for contrast and readability.
Eco-Friendly Paper Labels
Sustainable materials with a natural, handcrafted look
Our eco-friendly papers are ideal for brands that want an organic, artisan, or environmentally conscious presentation.
Great for:
Coffee & tea
Handmade soaps
Artisan foods
Small-batch candles
Natural beauty products
These materials bring warmth, texture, and authenticity to your packaging.
Kraft Paper Labels
100% Post-Consumer Waste (PCW) recycled.
Brown, uncoated, and tactile
Visible fiber flecks for a natural, rustic aesthetic
Ideal for handmade goods, earthy branding, and craft packaging
Perfect when you want your packaging to “feel handmade.”
Bright White Felt Paper
Premium eco-friendly paper with a subtle felt texture.
Contains 30% post-consumer waste
Clean bright white base
Soft, luxurious, lightly textured surface
Excellent ink reproduction for an artisan look without sacrificing clarity
A great choice for premium candles, specialty foods, and boutique personal-care products.
Premium Estate Papers
Textured, elegant papers for wine, spirits, specialty goods
Estate papers are uncoated, richly textured materials originally developed for wine labels. They deliver a boutique, upscale feel and pair well with simple typography, foil embellishments, and earthy or sophisticated branding.
Use Estate papers for:
Wine & craft beverages
Specialty foods
Boutique home goods
High-end beauty products
These materials are all about visual and tactile impact.
Cream Estate Paper
Soft, warm cream tone
Light texture for a handcrafted, old-world feel
Perfect for vintage or rustic branding
Best suited for dry and indoor environments
Works beautifully for wine bottles, gourmet items, and premium craft goods.
White Estate Paper
Bright white base
Fine, vellum-like texture
Clean, elegant, premium appearance
Great for minimal designs and modern branding
Choose this when you want a luxury look without the aged cream tone.
Which Material Is Right for My Product?
Here’s a quick cheat sheet:
Choose BOPP if…
You need durability, moisture resistance, or a premium modern look.
Choose Eco-Friendly Paper if…
You want natural, rustic, or sustainable branding.
Choose Estate Paper if…
Your product is premium, giftable, or design-driven (wine, candles, specialty items).